Google AdWords – Pay Per Click
The Pay Per Click (PPC) also known as Search Engine Marketing (SEM) module demonstrates how to implement and manage search advertising campaigns. This module will cover the key concepts used within the field of PPC and will give you the technical understanding and skills to build and maintain an effective strategy.
We focus on the terminology and fundamentals of Search Engine Marketing and look at the mechanics of how Pay Per Click systems function. You will develop keyword research and selection skills and learn how to apply these to Google AdWords campaigns.
At the end of the module you will be able to analyze current Search Marketing activity and target your campaign to key audience groups in order to enhance and improve click through rates (CTR). We look at how to write strong ad copy and make them concise, compelling ads.
Learn how to set and manage budgets for Google AdWords campaigns and measure and analyze their effectiveness by exporting detailed campaign management reports.